72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human Trafficking

BBDO Atlanta highlights Georgia's 3,600 children sold for sex each year

The caravan of buses in Atlanta used the hashtag #StopTraffick. BBDO Atlanta
Headshot of David Griner

Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia’s massive number of children sold into sex slavery each year.

Created by BBDO Atlanta and PR firm Porter Novelli for the nonprofit Street Grace, the Jan. 2 event began with a press conference including Georgia’s governor-elect, attorney general and a child sex trafficking survivor. The buses then formed a caravan that brought Atlanta’s notoriously tangled traffic to a standstill while highlighting the hashtag #StopTraffick.

The event kicked off Human Trafficking Awareness Month and brought the global issue home by highlighting the state’s estimated 3,600 annual victims of sex trafficking. The 72 school buses represented the number that would be needed to transport such a large number of young people.


Agency: BBDO Atlanta
Client: Street Grace
Project: “Stop Traffick”
Global Chief Creative Officer: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Senior Copywriter: Emily Miller
Senior Art Director: Lauren Culbertson
Art Director/Designers: Sara Lowe, Hayley Efird
Head of Production: Marc Calamia
Integrated Producers: Reid Howard, Stacey Coker
Senior Developer: Brandon Jones
Senior Project Manager: Becky Ocampos
Head of Account: Tami Oliva
Account Executives: Shannon Collins, Lauren Herstik
Business Manager: Meredith Thornhill
Production and Editorial: Bark Bark
Editorial: Hero Post
Sound Design: Jamie Shepard
Print Production: Color Spot
Public Relations: Porter Novelli

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."