72 Actors Walk Through One Woman's Life in This Insanely Coordinated Ad

Bonus: The most cheerful death scene we've ever witnessed


Good news! Even if it’s often hard to measure whether we’re advancing in life, we’re more or less advancing as a species: Over the last century, global life expectancy has risen from 31 to 71.8 years, per the World Bank.

That’s a massive leap!

To illustrate how much we can fit into those 71.8 years—a surplus of nearly 41 years that our predecessors couldn’t imagine less than a handful of generations ago—Japanese food brand Glico created “71.8-Second

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in