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Hostess, which is going out of business after a crippling strike, had a proud history of weird ads, particularly back in the 1970s. This one for Twinkies is a classic. Note the ongoing fascination with the space age; the spot's casual sexism; and the implication that Twinkies could probably survive, more or less still edible, a trip across the yawning chasm of space. Twinkies ads stayed weird up through this summer, when Olympic-timed ads from Bernstein-Rein characterized them as the choice of the world's worst athletes.
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