7-Elevens look into becoming Kwik-E-Marts

Kwik Fox is pulling out all the stops in its marketing of The Simpsons movie. As various Springfields around the country battle each other for the right to host the premiere, Fox is trying to get a handful of 7-Elevens rebranded as Kwik-E-Marts, in honor of the show’s fictional convenience store, run by Apu Nahasapeemapetilon. If the deal goes through, the shops will even sell Kwik-E-Mart items like KrustyO’s cereal, Buzz Cola and iced Squishees. Presumably it will not sell tainted beef like the kind that poisoned Homer. Up next: a Moe’s Tavern in every town. Via Pop Candy.

—Posted by Tim Nudd