7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

Directed by Harmony Korine, 'Take It to Eleven' brings some fun to the parking lot

All-female lowrider bike club looks directly at camera
7-Eleven tapped Spring Breakers director Harmony Korine to helm its latest campaign. 7-Eleven Inc./360i

After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.