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After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience.
Created by agency 360i, “Take It to Eleven” uses four 30-second ad spots to celebrate the joy of little conveniences and the natural diversity of its wide-reaching consumer base.
One short, for example, shows how the ease of getting a cup of coffee energizes a group of Japanese rockabilly enthusiasts. Another installment features an older Black roller skater gliding in and out of a shop for a quick and visibly refreshing Slurpee run.
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