As the holidays and their accompanying sentimental ads continue to roll in (just look at Apple’s latest tearjerker), we’ve rounded up some ads that will either make you laugh, cringe or think.
Following this year’s Epica Awards, a global competition judged by an international panel of journalists (including myself), we’re highlighting campaigns that got the most reactions from both the jury and the audience at this year’s event, which was held in Amsterdam on Nov. 21.
A total of seven Grand Prix awards were given out at the 2019 Epica Awards, all of which can be found here.
Bianco Footwear “The Lift”
Epica Award: Gold for fashion, footwear and personal accessories
A man and woman who work in the same building constantly find themselves catching the other’s eye on the elevator, but their nerves get in the way when it comes to actually breaking the ice.
Agency: Havas Worldwide
Epica Award: Gold for public interest, social
How does karma repay you for abandoning your pet? If you’re this guy, it’s during security screening at the airport.
Copenhagen Metro “Awkward Encounters”
Agency: Hjaltelin Stahl
Epica Award: Gold for transport and tourism
Anyone who’s been on public transportation will relate to these delightfully bizarre ads for the Copenhagen Metro.
Thai Health Promotion Foundation “Bok Choy”
Agency: Leo Burnett Thailand
Epica Award: Gold for public interest, health and safety
What happens when you eat vegetables that aren’t in season? This spot has some fun with a humdrum topic to promote healthy eating in Thailand.
REMA 1000 “Smart Mill”
Epica Award: Gold for humor in advertising
Technology is supposed to make our lives simpler, but this ad for a no-frills supermarket chain shows that’s often not the case.
China Airlines “Souvenirs From Travel”
Agency: Leo Burnett Taiwan
Epica Award: Silver for transport and tourism
This spot for China Airlines highlights some of the more unconventional souvenirs that can be picked up while traveling, like a marriage certificate or broken bone.