Adapting to Crisis

6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

Brad Lubin shares his crash course in remote directing

Brad Lubin director-remote-lessons-2020 — Director Brad Lubin had to pull an all-nighter to film Baltika Brewing's ad as a lockdown loomed.Courtesy of Brad Lubin

July 29, 2020

As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Adapting to Crisis

6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

Brad Lubin shares his crash course in remote directing

T.L. Stanley

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T.L. Stanley