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U.K. advocacy group 56 Black Men has launched a nationwide OOH campaign that simply and powerfully lists the names of Black people who have died in police custody, including George Floyd, as well as other racism-related incidents.
The impactful creative displays the names of more than two dozen Black victims of race-related violence, including Breonna Taylor and Ahmaud Arbery.
Cephas Williams, founder of 56 Black Men, launched the campaign, titled “Let’s Not Forget” (images include the hashtag #letsnotforget) in partnership with out-of-home billboard owner Clear Channel.