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In a campaign that’s as much art project as advertisement, boutique New York City agency Van’s General Store (VGS) is collaborating with client Minted—the online marketplace that connects artists with consumers—on a campaign that will feature 50 creative projects produced on 50 consecutive days by 50 independent artists and creatives.
The campaign, called the Minted 50, is currently on Day 9. It launched last week with its first project—an exquisite corpse, which is a form of art where collaborators add to a project one after the other, evolving it as it progresses.
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