A 5-Year-Old's First Impressions of Brand Logos

Designer Adam Ladd puts his daughter on the spot

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Can I review advertising better than a 5-year-old? AdFreak commenters and my performance evaluations have been saying no for years. And after listening to these pithy appraisals of famous logos by the 5-year-old daughter of Cincinnati-based designer Adam Ladd, I'm tempted to agree. The tyke slashes through the clutter with awesomely cute, hyper-literal bon mots that reveal how early some commercial marks—and brand identities—take hold in the collective consciousness. She instantly identifies the Starbucks siren as "the coffee logo," and says no more.

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