5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials

A fear of missing out impacts all consumers' decisions

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Successful marketing is simply about understanding human behavior. This includes the way consumers think, how they learn and what propels them to make a decision. Applying psychology to marketing campaigns is central to measurable success. If you have ever made a purchase due to social pressure, fear of not getting a deal or discontent around possibly missing out on a shared experience, you know exactly what it feels like to be incentivized by the fear of missing out (FOMO).

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