5 Ways Marketers Can Approach Sustainability Like a Creative Project

Make it part of the brief from the beginning

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The catalyst for becoming more sustainably minded came around six years ago when I quit fast fashion. Instead, I vowed to buy only from ethical companies. My wallet became my way of voting in favor of brands that put people and the planet before profit. 

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This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.

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