5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy

Because sometimes a brand's attempt at crafting a compelling story falls short

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Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something—not just think something—they make information human. We’re hardwired to respond to them. That’s why no child has ever asked for a bedtime PowerPoint presentation.

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