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It’s hard enough to measure a Super Bowl ad’s effectiveness, but it’s another debate entirely when it comes to an ad’s influence.
Over more than five decades, very few Super Bowl ads have left a lasting mark on the creative industry. We asked veteran creatives, most of whom have made Super Bowl ads, to discuss the ones they felt proved to be game-changing moments in the history of advertising’s biggest event.
‘1984’
Client: Apple
Agency: Chiat/Day
Year: 1984
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