5 Perilous Choices You'll Face in the Wendy's Role-Playing Game

Can you conquer Feast of Legends: Rise from the Deep Freeze?

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Branded content just got a lot meatier.

Wendy’s this week released an entire tabletop role-playing game—including a custom gameplay system and fully developed campaign—built around its ongoing opposition to frozen meat.

The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even invading Fortnite just to smash freezers (a stunt that won a Cannes Lions Grand Prix for the brand and agency VMLY&R).

Just as KFC was getting headlines for creating a virtual dating simulator that lets



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