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Branded content just got a lot meatier.
Wendy’s this week released an entire tabletop role-playing game—including a custom gameplay system and fully developed campaign—built around its ongoing opposition to frozen meat.
The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even invading Fortnite just to smash freezers (a stunt that won a Cannes Lions Grand Prix for the brand and agency VMLY&R).
Just as KFC was getting headlines for creating a virtual dating simulator that lets