5 Perilous Choices You'll Face in the Wendy's Role-Playing Game

Can you conquer Feast of Legends: Rise from the Deep Freeze?

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Branded content just got a lot meatier.

Wendy’s this week released an entire tabletop role-playing game—including a custom gameplay system and fully developed campaign—built around its ongoing opposition to frozen meat.

The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even invading Fortnite just to smash freezers (a stunt that won a Cannes Lions Grand Prix for the brand and agency VMLY&R).

Just as KFC was getting headlines for creating a virtual dating simulator that lets

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in