5 Hilarious Fake Magazine Covers Work as Terrific Decoys

Burnett creative wraps his 'Lürzer's Archive' in them

Wait, Cockhandler is not a real magazine? Not even at Condé Nast? That unsavory publication, which ostensibly follows the fowl business of cockerel and hen farming, is one of five fake "undesirable" magazines dreamed up by Ben Gough of Leo Burnett in London. He enlisted some creative types to mock up cute, clever covers—and apparently uses them to camouflage his copies of oft-stolen advertising trade journal Lürzer's Archive. Frankly, I'd think De-Worming World (billed as "No. 2 in the U.K. for de-worming"), Spreadsheet Enthusiast (it helps you "Know Your ASCII From your Elbow") and Doily News (best cover blurb: "How to Repair a Hole in Your Doily") would fly off desktops everywhere. There's a phony ad-trade magazine, Account Man Monthly, but with articles like "Why a Logo Can Always Be Bigger" and "How to Spot Creativity (and How to Kill It)," it's almost indistinguishable from the real thing. Five more covers after the jump. Via Copyranter.


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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.