5 Hilarious Fake Magazine Covers Work as Terrific Decoys

Burnett creative wraps his 'Lürzer's Archive' in them

Wait, Cockhandler is not a real magazine? Not even at Condé Nast? That unsavory publication, which ostensibly follows the fowl business of cockerel and hen farming, is one of five fake "undesirable" magazines dreamed up by Ben Gough of Leo Burnett in London. He enlisted some creative types to mock up cute, clever covers—and apparently uses them to camouflage his copies of oft-stolen advertising trade journal Lürzer's Archive.

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