5 days to kickoff: The techies are all in ABC’s trailers, not on screen

Super_bowl_xl_logo_2The latest Super Bowl XL news: ABC has brought more than 400 people to Detroit to coordinate one of the largest remote broadcast operations imaginable. (The Detroit News) The Super Bowl just ain’t the showcase for tech marketers that it used to be. (Investor’s Business Daily) Ever wonder why advertisers always call it “the Big Game” and never “the Super Bowl”? (The Washington Post) How to enjoy the game in spite of the hype. (USA Today). Consulting firm Challenger, Gray & Christmas estimates that the Super Bowl will cost American employers some $780 million in lost employee productivity. (Seattle Times) MJZ’s Craig Gillespie, who directed two Ameriquest spots for this year’s Super Bowl, was named the Directors Guild of America’s outstanding commercial director for 2005 over the weekend. He directed last year’s cat-and-tomato-sauce Ameriquest ad, which won an Emmy Award. (Adweek)

—Posted by Tim Nudd