5 days to kickoff: The techies are all in ABC’s trailers, not on screen

The latest Super Bowl XL news: ABC has brought more than 400 people to Detroit to coordinate one of the largest remote broadcast operations imaginable. (The Detroit News) The Super Bowl just ain’t the showcase for tech marketers that it used to be. (Investor’s Business Daily) Ever wonder why advertisers always call it “the Big Game” and never “the Super Bowl”? (The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in