4 of the Most Controversial Print Ads From Calvin Klein, Which Says It's Done With Magazines

The brand and its stars have courted controversy for decades

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

A 15-year-old Brooke Shields going commando. A 17-year-old Kate Moss going topless. Heroin chic, upskirt shots, exposed butt cracks (or entire butts) and a nonstop bacchanalia of group action.

Calvin Klein has spent decades courting controversy with its deliberately provocative advertising in glossy magazines, but those days are now numbered.

The brand is ditching print ads as of February 2019 in favor of digital, video, experiential and other “consumer-centric” marketing, according to WWD, which recently reported a number of changes at the iconic label.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in