Creative

3M Updates School Zones to Call Attention to Child Safety

Heartfelt short film is part of a campaign to make children safer against vehicles

Boy waiting to cross the road — 3M's reflective materials were used to make 100 school crosswalks safer.3M

By Samantha Nelson

April 1, 2022

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Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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