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Some of the biggest creative names in advertising just received snail-mailed prototypes of book jacket designs … for novels they haven't yet written.
It's all part of an ambitious call for entries for the Winston Fletcher Fiction Prize, an annual literary competition for authors working in the advertising industry. MullenLowe London created the personalized books, which are blank on the inside, for luminaries like TBWA's Lee Clow, Goodby Silverstein's Jeff Goodby, Grey's Vicki Maguire, McCann's John Mescall and DDB's Richard Russell—to drum up entries for the contest's third year.
All of the books feature a cheeky placeholder name: Title Goes Here.
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