Ad of the Day

30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

Ad shows the potential impact of a free-trial program in Sweden

Public transportation service Västtrafik is offering free trial passes to 30,000 motorists, with an ad showing the potential impact.Forsman & Bodenfors
Headshot of Clara Seung Lee
By Clara Seung Lee

September 27, 2019

Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock?

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Headshot of Clara Seung Lee

Clara Seung Lee

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