3 Tips for Entangling Creativity and Innovation in Advertising

Engineering and creative teams need to work in unison

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Spend a day browsing the business press or attending a few seminars at an industry conference and you will hear two words dozens of times: innovation and creativity. An idle observer would understandably think these are the two secret passwords for opening the gates of industry fame and fortune. But for all their popularity, these two domains rarely overlap in practice.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.

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