3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen

The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider.

"Old Wives Tales," a new campaign from Deutsch LA for the automaker's Passat TDI, features the Golden Sisters, who rose to fame with their salty commentary on Kim Kardashian's sex tape back in 2012. Now, the trio are riding around in a VW, sounding off on diesel cars—and getting it wrong.

They weigh in on rappers (dismissively, of course) and play "Who's on First" with the question of whether the car is even running—because aren't diesel engines supposed to be loud? While looking for a gas station, they start obsessing over food—Italian, in this case (the real-life siblings were all born Conticchio, in the Bronx)—though their heritage could, in many moments, just as easily be another variety of old, white and loud.

In other words, the four spots are all set pieces that showcase a certain type of gleefully abrasive charm—a shtick that will appeal best to the demographic that knows and loves the caricature. It's a nice vehicle for the message. People who bear these misconceptions are likely more concerned with volume than accuracy, so don't be like them (even if you think they're funny).

The best moment by far is a close-up of what might be the world's ugliest dog (a cameo that deserves credit for extra cutting against the grain of everyone everywhere putting adorable puppies in their ads). And in a discovery on which more mercenary brands should capitalize, it turns out even marketing hashtags like #tunameltsmyheart are less obnoxious when yelled by an old woman—probably because you don't have a choice but to forgive them for being cheesy.


Client: Volkswagen

Agency: Deutsch LA

Chief Creative Officer: Pete Favat

Chief Digital Officer: Winston Binch

Executive Creative Director: Todd Riddle

Digital Executive Creative Director: Jerome Austria

Group Creative Directors: Heath Pochucha, Tom Pettus

Art Director: Alice Blastorah

Copywriters: Shiran Teitelbaum, William Sawyer

Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Erik Press

Integrated Producer: Win Bates

Group Account Directors: Tom Else, Monica Jungbeck

Account Director: Alex Gross

Account Supervisor: Aleks Rzeznik

Account Executive: Ashley Broughman

Director of Product Information: Jason Clark

Product Information Supervisor: Eddie Chae

Chief Strategy Officer: Colin Drummond

Senior Digital Strategist: Brendon Volpe

Group Planning Director: Susie Lyons

Director of Integrated Business Affairs: Abilino Guillermo

Group Director of Integrated Business Affairs: Gabriela Farias

Business Affairs Manager: Jade McAdams

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Courtney Tylka

Production Company: LMNO Productions

Director: Eric Schotz

Executive Producer: Ed Horwitz

Editing: Union Editorial

Editor: Paul Plew

Assistant Editor: Otto Mertins

President: Michael Raimondi

Senior Producer: Rob McCool

Postproduction, Sound Studio: Resolution

Producer: Logan Aires

Mixer: Milos Zivkovic