AdFreak

3 Girls Smash Gender Roles to Smithereens in Toy Company’s Glorious Debut Ad

GoldieBlox flips Beastie Boys' 'Girls'

Headshot of David Griner

By David Griner

November 19, 2013

One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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