AdFreak

3 Girls Smash Gender Roles to Smithereens in Toy Company's Glorious Debut Ad

GoldieBlox flips Beastie Boys' 'Girls'

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By David Griner

November 19, 2013

One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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