3 Girls Smash Gender Roles to Smithereens in Toy Company’s Glorious Debut Ad

GoldieBlox flips Beastie Boys' 'Girls'

Headshot of David Griner

One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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