3 Campaigns That Set the Highest Bar for Craft at This Year's Cannes Lions

The best of art and humanity on display


CANNES, France—Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work.

The latter category, the Industry Craft Lion, is in its first year and reflects overall excellence and included not only the usual advertising industry suspects but also typographers, photographers and others.

“We are happy that Cannes Lions introduced this category to pull everything together—and we hope that this can lead to better craft delivering the idea moving forward—especially now that everyone is so time-pressed,” said Craft Lion jury president Yang Yeo, Creative Kaiju at Hakuhodo in Singapore.

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