Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“Seventy-one dead.” “And still no arrests?” “How come?”
Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London—where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people.
The campaign—created by community-led organization Justice4Grenfell and BBH Labs—mirrors the 2017 drama film “Three Billboards Outside Ebbing, Missouri,” about a mother (played by actor Frances McDormand) who uses traditional advertising to press local authorities to investigate the unsolved murder of her daughter.
“The film that we are using as inspiration highlights the power of advertising to bring about justice,” said Yvette Williams, Justice4Grenfell spokesperson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in