24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise

A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or click here to find out.)

@nudd Tim Nudd is a former creative editor of Adweek.
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