'2028' movie is actually teen-pregnancy PSA

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Teens in Milwaukee were recently bombarded by trailers, bus shelters, billboards, radio ads and Facebook and Wikipedia pages for a horror film called 2028. Or what they thought was a horror film. It turns out the whole thing was an elaborate hoax cooked up to deliver a teen-pregnancy message. Check out the updated trailer below, which ends with the line: "Get pregnant as a teen and the next 18 years could be the hardest years of your life."

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