11 Branded Content Innovators Who Take Marketing to the Next Level

From GIFs and 'grams to films and unforgettable experiences

Few fields in marketing pose more complex challenges than branded content, a term whose definition and intricacies expand with each passing year. Unlike ads, branded content is consumed voluntarily—meaning it needs to be enticing enough to look at and compelling enough to stick with.

Desus and Mero on the Adweek Cannes Issue cover
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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.