20 Campaigns That Will Win at Cannes

Leo Burnett's Mark Tutssel makes one last set of predictions

Still from Nissin ramen ad Akuma no Kimura
Wholesome Japanese ramen brand Nissin took its advertising in a demonic, metal new direction with Akuma No Kimura. Dentsu Tokyo

For the past 17 of his 34 years with Leo Burnett, Mark Tutssel has been sharing his predictions for which marketing campaigns will win at the Cannes Lions. And, as one of the only agency leaders to serve as a Cannes jury president five times, he’s had a 100% success rate in recent years.

This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."