The Big Game

2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

Indeed and Guaranteed Rate face some embarrassment

stock image still of a little girl on her dad's back
The same piece of stock footage of a father and child can be found in Super Bowl ads for Guaranteed Rate and Indeed. Guaranteed Rate, Indeed

By David Griner & Emmy Liederman

February 5, 2021

The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren’t turning to stock video for an ad running on such a massive stage.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Emmy Liederman
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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