‘1984’ fares poorly in Arnold focus group

Adverganza alerts us to this opening video from last night’s Hatch Awards in Boston, in which Arnold holds a focus group to evaluate a slightly updated version of Apple’s classic “1984” spot. Evidently, none of the participants (we’re told they’re not actors) have seen the original, and of course the proposed new ad gets ripped to bits—too depressing, too much Nazi imagery, etc. And the line “You’ll see why 2008 won’t be like ‘1984’ ” doesn’t have quite the same ring to it.

—Posted by Tim Nudd