1951 Shoe Ad: ‘Can’t Tell Mothers From Daughters’

This was apparently flattering

Here's a nice find from Vintage Ads on Tumblr, harkening back to an age when the idea of mothers and daughters dressing alike wasn't a disturbing prospect for both parties. "You can't tell the mothers from the daughters in mother-daughter classics," notes the copy in this 1951 ad for Life Stride shoes. "Because everybody looks young and has fun in these easy-living casuals. And this year we’ve given them a sophisticated new slenderness that mothers and daughters will both look smart in! Why not try them on together?" Stranger than the message is the fact that there was a time when a shoe ad could show everything a model was wearing except her shoes.