Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pretty awesome: HBO has partnered with New York's MTA to put an actual 1920s subway train back in service on the 2/3 line during weekends in September to promote Boardwalk Empire, the Prohibition-era drama whose second season premieres Sept. 25. The train was originally used for the IRT system, and began service in 1917, reports the Village Voice. It will be making short runs on the express track between 42nd and 96th Street between noon and 6 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in