18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

A look back at work that moved marketing ahead

VW's "The Force," from agency Deutsch in 2011, set a new bar for Super Bowl storytelling—and showed the value of releasing ads early. Volkswagen

An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.