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How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats.
A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar location this week, is proselytizing that natural fact by papering hip New York City neighborhoods with posters featuring a pair of goats doing the deed. The even-cheekier tagline: “Sustainable cashmere, coming soon.”
The posters, created with design studio Bobby Redd, launched Sept. 1 in areas including Manhattan’s Lower East Side, East Village, Greenwich Village and Soho, along with Brooklyn’s Williamsburg.
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