15 Transformative Creative Ideas That Changed the World Over the Past Year

All the winners from the D&AD Impact Awards


Purpose-based advertising has delivered some of the most powerful work of the past years, with campaigns like “Fearless Girl” from State Street Global Advisors and “Boost Your Voice” by Boost Mobile dominating recent award shows.

On Tuesday night in New York, Advertising Week and D&AD honored scores of purpose-based campaigns with the second annual D&AD Impact Awards, recognizing creative ideas that have had real impact and, ultimately, contribute toward a better and more sustainable future in which purpose is aligned with profit.

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