14 People Who Are So Over SXSW Before It Even Starts

Are we at peak backlash yet?

Headshot of Alfred Maskeroni

Here we are, less than 24 hours from the spectacle that is SXSW. As the minions descend on Austin, and the rest of the world gawks from afar, there's a vocal contingent who literally can't even.

A healthy disdain for SXSW has developed in recent years, and seems to be hitting a crescendo, oh, right about now. Below, check out some snark-laden tweets from people who are going, can't go—or are already there but would rather be anywhere else.

See you in Austin, haters!

Good old Colin Hanks. At least someone's happy to be here!

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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.