13-Foot-Long Bus Stop Ads Highlight Experience of Long Covid

The campaign is located in Edinburgh and consists of 3,000 words

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Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K.

Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both overflow beyond the framing and onto the sidewalk to be noticed by the public.

The campaign was created by The Leith Agency, which claims that it’s one of the longest copy ads ever written.



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