These 12 Amazing Projects Are the Pinnacle of U.S. Brand Innovation Today

The Cannes Lions festival announced the Lions Innovation shortlist Wednesday, recognizing branded projects around the world that use data and technology in creative ways to bring game-changing products to life. There are 35 entries shortlisted. The U.S. leads the way with 13, followed by the U.K. with four, Australia with three, and Singapore, Spain and Sweden with two each. (Brazil, China, Colombia, India, Japan, Norway, Poland, Switzerland and the United Arab Emirates all have one entry on the shortlist.) Below, we look at 12 of the 13 U.S. entries. (We are awaiting more information on the 13th, which is a project called "Fall In Love VR" by Tool Los Angeles for Oculus.) UPDATE: The Oculus project has been added below as well. Companies - ShotTracker, Keemotion Project - The Autonomous Broadcast Network Agency - R/GA, New York Could every basketball game at every level, from high school to the pros, be broadcast at the same professional level? These two startups are trying to make it happen by completely automating the camerawork and other technical processes. [kickout id="14"] Company - Intel Project - Super Bowl Drones Halftime Show Agency - In-house Some 300 Intel drones danced behind Lady Gaga during the Super Bowl halftime show this year—a fleet moving perfectly in unison. Here's how they made it happen. [kickout id="2"] Company - Intel Project - Intel X The Royal Shakespeare Company X The Imaginarium: The Tempest Agency - In-house For the first time, performance capture technology was used to render an animated character, Ariel the sprite, live on the Royal Shakespeare Theatre stage, thanks to more impressive tech from Intel. [kickout id="3"] Company - Google Project - Tilt Brush Agency - In-house Tilt Brush, by all accounts an astonishing app, lets the user paint in 3-D space with virtual reality. [kickout id="4"] Company - Google Project - Earth VR Agency - In-house Google Earth comes to virtual reality with Earth VR, which lets the user traverse the globe and see real cities and landscapes in stunning VR. [kickout id="5"] Company - Samsung Project - The Billion Color Film Agency - R/GA, New York Samsung's new QLED TV has the ability to display 1 billion unique colors. So R/GA decided that the commercial for it should, too. [kickout id="6"] Company - Whirlpool Corporation Project - Zera Agency - DigitasLBi, Chicago Whirlpool's revolutionary kitchen appliance, unveiled at CES, transforms food waste into sustainable homemade fertilizer within 24 hours. [kickout id="7"] Company - Apple Project - Liam Agency - In-house This remarkable Apple robot takes apart iPhones so their components can be recycled. One iPhone can be taken apart into eight different pieces in 11 seconds. Apple says Liam can take apart 1.2 million iPhone 6 units in a year, and has rolled out two of the bots already. [kickout id="8"] Company - Google Project - AutoDraw: An A.I. Experiment Agency - In-house AutoDraw pairs machine learning with drawings from artists to help anything create anything visual, fast. [kickout id="9"] Company - Cyrcadia Health Project - iTBra: The Wearable That Detects Cancer Agency - Area 23, an FCB Health Company, New York The iTBra, a discreet intelligent insert under any brassiere, empowers women to enhance their monthly breast self-examination in the privacy of their home. [kickout id="10"] Company - U.S. Postal Service Project - Your Voice Is Your Stamp Agency - MRM//McCann, New York The Postal Service is pioneering technology that will let you pay for postage with your voice instead of a stamp. [kickout id="12"] Company: Oculus Project: Fall in Love VR Production Company: Tool of North America A 1997 study by Arthur Aron suggested two strangers could accelerate intimacy, and even fall in love, by asking each other a specific series of 36 personal questions. This project, directed by Kevin Cornish, brings that idea to virtual reality—giving VR users the experience of falling in love one intimate revelation at a time. [kickout id="13"]

Cannes Lions

These 12 Amazing Projects Are the Pinnacle of U.S. Brand Innovation Today

See the U.S. entries on the Lions Innovation shortlist at Cannes

Tim Nudd

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