12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018

A look back at the work from Adweek's Global Agency of the Year

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Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required—but also because there’s no single formula that can be copied and pasted across multiple regions with equal success.

That’s part of what got the attention of Adweek’s selection committee in the process of determining 2018’s Global Agency of the Year. Our editors and writers were struck by the diversity and range of work from TBWA\Worldwide, which also showed a consistent level of quality and innovation across its many offices.

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