The 11 Most Ridiculous Job Titles in Advertising

Rub the lamp, get a digital marketing genie

Gurus, alchemists, champions, evangelists, insurgents, and genies. These kinds of job titles—some of which are parsed and pummeled in this roundup from Chicago agency Plan B—make adland sound a lot more magical than it really is. I view the trend toward wacky, overblown, melodramatic titles as a play by the industry to recapture some of the drama, excitement, and "magic" it's lost since its Mad Men heyday.

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