11 Ikea Ads That Show What a Brilliant Year the Brand Had Creatively

Inspired work from all around the world

Artist Jason Heppenstall used 17,000 Allen wrenches to make a peregrine falcon sculpture for an Ikea store opening in Sheffield, England.

Ikea is one of those global brands that is strong creatively all around the world. And 2017 was no exception. If anything, the famed Swedish retailer raised the bar this year with inspired advertising, real-time marketing and stunts in so many of its global markets.

@nudd Tim Nudd is a former creative editor of Adweek.