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Ikea is one of those global brands that is strong creatively all around the world. And 2017 was no exception. If anything, the famed Swedish retailer raised the bar this year with inspired advertising, real-time marketing and stunts in so many of its global markets.
Below are 14 examples of its enviable work from 2017. All told, it paints a picture of a company ever more in touch with culture, consumers and next-level creative inspiration.
‘Irresistible Pointless TrueView Ads’
Ikea has been doing some of its best work in its home country of Sweden, thanks to Åkestam Holst, Adweek’s International
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