10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production

From Burger King and Nike to Panera and Potbelly, marketers are finding clever ways to create content

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There is no doubt that we are living in historic times. And brands, in common with all businesses, have found themselves scrambling to adapt to the newfound reality we all suddenly find ourselves in.

Today, the idea of spending months developing and shooting an advert feels like a pipe dream from another era. But that hasn’t stopped major brands from rising to the challenge with nimble, creative workarounds that pack a big punch.

From ads made from recycled material and b-roll, to those created entirely on Zoom, we’ve rounded up the best from the lockdown so far.

Burger King: ‘Stay Home of the Whopper’
Agency: FCB

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