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Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn’t exactly festive fare.
Here’s a pretty accurate cross-section of Twitter’s response, which you probably experienced firsthand when the spot came up during the game’s first half.
“We’re Nationwide Insurance! EVERYONE DIES. Enjoy the game! Nationwide.”
— Scott Hanselman (@shanselman) February 2, 2015
My 10 yo daughter: “I don’t think Nationwide is on my side”
— Nole Chick (@nolechick94) February