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When you've been immersed in advertising a good long while, it can sometimes be helpful to take a step back and look at it through normal human eyes.
Or at least through Google search suggestions.
On a lark, I decided to punch in a pretty wide range of question starters about the ad industry. Here are a few of my favorites:
Because $19.99 is such a good deal, you have to SCREAM ABOUT IT.
I was just shocked to see how positive this one was.