10 Ads That Killed Dubstep

How marketing co-opted another musical genre that used to be cool

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It's a cultural shift as inevitable as the tide: No matter how deeply underground its roots run, every musical style is eventually co-opted by the corporate world. That's exactly what's happened with dubstep, a subgenre of electronic music that's more than a decade old but has abruptly become a go-to soundtrack of choice for marketers over the past two years.

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