Creativity1-800-Contacts Ran the Perfect Ad on ‘Eaten Alive’ and It Wasn’t Even (Totally) PlannedGoofy plot was a coincidence at firstBy Tim Nudd|December 8, 2014 ShareBy Tim Nudd|December 8, 2014 Share Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for 1-800-Contacts, which aired on the telecast and did show a guy properly (if cartoonishly) devoured by a snake. The plot of the ad, by Pereira & O'Dell, was a total coincidence. And in fact, the company originally planned to break the ad in January. But after hearing about the Discovery special, it was moved up to Sunday's broadcast—and the agency tells us the voiceover was even tweaked to tie into the show (specifically, the part where the snake-eaten dude murmurs, "I hope this makes me famous.") 1-800-Contacts also had some fun on Twitter last night. At least in our spot, someone was actually inside the snake! #EatenAlive #NeverRunOutOfContacts http://t.co/Zzy8EENe2b — 1-800 Contacts (@1800CONTACTS) December 8, 2014 CREDITS Client: 1-800-Contacts Agency: Pereira & O'Dell Chief Creative Officer: P.J. Pereira Vice President, Executive Creative Director: Jaime Robinson Creative Directors: Jason Apaliski, Robert Lambrechts Art Directors: Tim Delger, Brett Beaty Copywriters: Katie Brinkworth, Simon Friedlander Account Director: Ashley Brown Associate Strategy Director: Molly Cabe Strategic Planner: Beth Windheuser Vice President, Media Strategy: Joshua Brandau Vice President, Production: Jeff Ferro Senior Broadcast Producer: Elisa Moore Director of Business Affairs: Jaime Szefc Production Company: Epoch Director: Phil Morrison Director of Photography: Reed Morano Executive Producer: John Duffin Producer: Phillip Rose Editing Company: Arcade Edit Editor: Greg Scruton Assistant EditorS: John Gallagher, Ryan Andrus Executive Producer, Managing Partner: Damian Stevens Executive Producer: Nicole Visram Producer: Gavin Carroll Visual Effects: Timber Partners, Creative Directors: Jonah Hall, Kevin Lau Executive Producer: Chris Webb Partner, Managing Director: Damian Stevens Head of Production: Michael Theurer Lead Smoke Artist: Chris Homel Assistant Smoke Artist: Austin Hickman-Fain Producer: Emily Avoujageli Music: Future Perfect Executive Producer: Maxwell Gosling Computer Graphics, Animation: Laundry Creative Directors: Anthony Liu, P.J. Richardson Executive Producer: Michael Bennett Producer: Kirsten Collabolletta Art Director: Anthony Maiuri Modeling, Texturing, Lighting: Herman Kim, Yang Liu 3-D Animation: Herman Kim, Yang Liu Compositing: Ted Gore, Yang Liu Sound: 740 Sound Sound Designer: John Martin Executive Producer: Scott Ganary Mix: One Union Adweek Adweek