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NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.
Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The latter was the incumbent. According to Nielsen Monitor plus, Ubisoft’s ad spending was more than $40 million in 2007. Year-to-date for 2008, the total is $15 million.
“Ubisoft was searching for a media partner that could best navigate the future media landscape and our expanding needs,” said Jill Steinberg, director of media and promotions at Ubisoft.
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